POINT Marketing®

A marketing plan is the foundation of a successful food and beverage project. P’Chelle International builds this vital foundation with the five-step POINT Marketing® tool.

PROFILE – A client Profile is developed to identify strengths, weaknesses, opportunities, and threats.

OPPORTUNITIES – Identified Opportunities are analyzed to determine which have the greatest development potential.

INDUSTRY – An overview of the food and beverage Industry is presented to determine where the client would be successful.

NICHE – The most appropriate Niche within the food and beverage industry is selected.

TACTICS – Tactics are developed to DOMINATE THE NICHE!

Note: Selection of the tactics will depend on market conditions, chosen niche and financial resources. A detailed implementation program will be developed including a budget.